Social media platform X, formerly known as Twitter, is ending its creator Revenue Sharing programme and replacing it with a new initiative designed to reward users for producing original content.

The platform announced the change on Friday, August 7, saying it had stopped accepting new applications for the Revenue Sharing programme, while existing participants would continue to earn until September 2026.

X said the decision formed part of a broader shift towards rewarding creators whose contributions generate original ideas, expertise, reporting, creativity and commentary on the platform.

“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said in an announcement published on the platform.

The Revenue Sharing programme previously allowed eligible creators to earn money from engagement generated by their posts. However, participation was restricted to users who met X’s eligibility requirements, including having a paid Premium subscription.

Under the new arrangement, X said existing participants would continue earning under the current programme until September 7, 2026, while new enrolments would no longer be accepted from August 7.

The announcement effectively marks the end of a programme that became one of the major ways creators monetised their activities on the platform following its introduction under Elon Musk’s ownership.

X product head exit

The development also comes shortly after X’s product head, Nikita Bier, announced his departure from the role. Bier, however, is expected to remain involved with the company as an adviser.

X has not disclosed all the operational details of the new Original Content Rewards Programme, including the specific criteria creators will have to meet or how payments will be calculated.

The change is expected to affect creators who have relied on X’s engagement-based revenue system, particularly users who built audiences around commentary, news, entertainment and other forms of digital content.

With the new programme, X appears to be placing greater emphasis on original contributions rather than simply engagement, potentially reshaping how creators earn from their activities on the platform.